B2B Website Checklist: Beyond the Obvious
What makes for a good B2B website from an SEO, user and marketing perspective? Well firstly — banish bland corporate pronouncements and vague promises and focus on addressing your customers directly instead. Opt for a website that is lean and optimised for users and performance instead. These B2B website pointers will take you beyond the basics so that you can deliver high quality client experiences (and before we start, please make sure that your site is SEO-optimised).