The Importance of Online Reviews
With any business, the hope is to create a good impression on your customers, providing a good service and/or product that will ultimately result in a happy customer who has a high opinion of your company. One of the most important things that businesses have always benefited from is word-of-mouth to raise awareness. However, never before has this become such an integral and powerful tool in the digital age. Given easy platforms, such as social media or review websites, we as consumers are more keen than ever before to give our opinion and share experiences of a business or service that we have received or experienced, be it negative or positive.