It’s a great idea to create unique content, however if you’re not sharing this on social media then you’re limiting your audience. Social media is a great tool that provides a platform for you to easily share your content, with the opportunity to be seen by a wider audience. With many social media platforms to choose from we take a look at 10 platforms that you should be sharing your content on.
Instagram is currently one of the most popular social media sites and is a leading platform for small business promotion. The great thing about Instagram is that it puts a face to a brand. This can help gain trust and increase engagement overall. There are numerous different ways in which you can utilise Instagram including updating your followers about special promotions to boost sales, running competitions, and building connections by collaborating with others. It’s also one of the best platforms for staying up to date with the latest consumer trends.
Instagram stories is the perfect place to be creative and is designed to boost engagement. Instagram are constantly creating new tools to use to further increase engagement with your audience such as stickers and polls. You can also use this to announce flash sales (e.g. 20% off for 24 hours) to grab the attention of your audience. If you’re unsure then have a look at how other businesses in your industry are utilising Instagram stories for inspiration.
Did you know that each time you publish a post on LinkedIn your connections are notified? It provides more value to connections who view your profile and because your network can share your post, it opens you up to a larger audience which was previously unreached.
You might have the assumption that LinkedIn groups are mainly for professionals, however it’s also important for businesses to be active members of groups if they want to create a valuable community. It helps you to connect with other professionals and businesses in your field as well as connect with your customers. You can share content within relevant groups, however it’s important to also engage with what others are sharing too and become an active member.
Social networks are more personal in comparison to emails. When you log into your social media accounts, the majority of your feed is most likely from people you know and those you care about. Emails on the other hand are a more professional platform, and people expect to receive information about updates, products and services from brands. It’s a proven way to drive conversions and is easy, effective and inexpensive. It’s also easy to customise and integrate into other marketing strategies. If you already have a newsletter or decide to create one, make sure that it contains relevant content that your audience will be interested in.
With over 335 million monthly active users, Twitter is a great platform to share content as well as connect and engage with your audience and others with similar interests. It’s a great place to promote the same piece of content multiple times and recycle evergreen content. The reason it’s important to share content regularly is because the lifespan of a tweet is only 20 minutes. It’s also a good idea to experiment with tweeting at different times and days of the week, then use analytics to analyse what’s working best for your posts.
Twitter chats are organised and structured chats around a specific topic. These are usually organised for the same day and time each week. You’ll find that there are chats for all industries. Make sure to use their hashtags when joining in and sharing content to reach a more targeted audience. It’s important that you’re engaging within these chats with others and not just sharing your content, so put some time aside for these chats so you can fully engage.
It can be hard to get your content noticed on Facebook, especially when there are over 1 million links shared every 20 minutes, therefore it’s important to focus on quality over quantity in regards to this platform. You can use analytics to gain an understanding of what is working well on your Facebook and therefore what type of posts you should share more regularly, as well as the best days and times to schedule your posts.
It has been shown that people are spending an increasing amount of time on Facebook and Facebook groups in particular have exploded over the past year. Similar to Twitter chats, you will want to look for industry related groups, making sure that they are relevant. You can share your content within these groups, but make sure that you’re active and engage with others too.
Pinterest is the number one source of inspiration for everything from designing your living room, planning a wedding, deciding your next travel destination or even how to change your car tyre. There are currently over 75 billion ideas on Pinterest and as it’s universal. No matter what your industry, this is an amazing place to share content. If you’re not familiar with Pinterest, it’s essentially a platform that replicates a bulletin board. Each board that you create will have a specific theme and you then pin content to them. Over 2 million users post content every day and it’s a social media platform that is quickly growing. Pins have a long-tail effect which is not seen on other social media channels, with the average life of a pin being seven months; therefore you only need to share your content once on this platform.
We’ve shared 10 different platforms to share your content on, however it is not necessary to use all of them.Instead choose 3-4 that are most relevant to your business and put your focus into them instead of stretching yourself too thin trying to manage multiple platforms.