Of course the primary focus of your ecommerce website should be having a platform set up that is easy for your customers to find the products that they want with a simple purchasing process, but giving thought to the content that is within your website could also be a massive factor to your success. Many ecommerce websites also look at including a blog area. This not only gives you credibility, but is also a way to drive traffic to your site and ultimately encourage customers to make a purchase.
Here are some top reasons why you should give content consideration to your ecommerce website.
Help position your brand
Pushing sales messages and promotions obviously has a place on your ecommerce website, but it is also important to position your brand in the crowded market, and relevant, targeted content can help you to do that effectively. Consumers like to know the ethos behind the brand, what do you stand for, what is your company culture, what drives your business brand? For example, if you actively promote ethical sourcing of materials, it is something to shout about. Creating regular blog posts can not only keep your customers informed of news within your business, but also helps to create a conversation between you and your customers.
Content aids customer experience
It something that we talk about a lot, “content is king” and search engines love fresh, updated content. Adding informative and engaging content regularly will not only benefit your brand and in turn your sales, but it will also put you in a good position within search engines, which ultimately will have a bearing on your website traffic.Perhaps “How-to” guides are relevant to your business? Can you create content that educates and engages with your customer base? Producing content that you customer base can really make use of will be beneficial, and also leads into social media, where you can share your blogs which again will help increase website traffic. It’s all linked.
Rise above your competitors
Sharing your content on your social media platforms is a really useful way of increasing the visibility of your brand above your competitors. Social shares and backlinks can really benefit your website, increasing the authority of your ecommerce website. By using a specialist digital marketing agency and content writers is relatively inexpensive, but the return could potentially be massive. Carefully constructed content, making use of relevant keywords can help you to rise above your competitors.
Building Trust and Reputation
Visiting an website that has regularly updated content will give an indication to your customers that you are a trustworthy business to purchase from. If you are clearly providing information that is relevant and engaging, this will help to build trust and reputation in your brand, making it a more attractive prospect to purchase from your site.
Connect with your customers
It is important to engage with your customers whenever you can. This extends from great customer service to content that really resonates with your customer base. Creating content that provides a good talking point can encourage conversation. Blogging is a vital tool within your a content strategy that can be a valuable asset in your overall marketing strategy.