Promoting your website’s visibility on search engines is achievable either through organic SEO (search engine optimisation) or through Pay-Per Click campaigns (PPC, Adwords).
You can think of SEO as a longer-term investment process; you need to put quite a lot of effort into building qualified links, relevant keywords and customer engagement but once you’ve climbed the mountain, you can reap the stable and continual rewards. PPC campaigns, such as those run through Google Adwords, offer shorter term, quick fix solutions when you want to highlight a certain promotion in your business and need to build brand awareness quickly. In contrast to natural SEO, you pay a small fee to Google every time someone clicks through from the link to your site.
We also offer more bespoke services, allowing you to tailor your Digital Marketing approach even further to suit your specific business needs and requirements. These can include Social Media, Email Marketing and Content writing, as well as strategy planning and monthly reporting.