Social Media Channels Based On Your Marketing Goals

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There are many parts to creating your social media strategy, starting with what social media channels you should focus on. We're going to be sharing how to choose what social media channels to use based on your marketing goals. An important point is that you should always choose quality over quantity, focusing on 2-3 social media channels posting high quality and engaging content.

What do you want to achieve?

Your social media goals will help you decide what channels are best suited. To give you a few ideas we’ve shared some popular goals and what we would recommend.

Increase brand awareness - You’ll want to invest time on well-established platforms such as Twitter and Facebook where there is already a loyal and engaged audience.

Sell more products - Pinterest and Instagram are both great options to showcase your products are they’re visual channels. You can now integrate with your e-commerce store if you have one, making it easier for potential customers learn more about your product and purchase.

Generate more leads - LinkedIn is perfect for B2B marketing and one of the best options if your customers are also businesses and you want to generate more leads.

What channels are my target audience using?

Different demographics use different social media channels, for example if you’re targeting a younger audience then you would focus on Instagram, whereas if you have a product which is aimed at parents then Facebook would be the best option. Once you’ve defined who your audience is, do some research to find out what social media channels they’re using.

What channels are my competitors using?

Do some research into your biggest competitors and find out what channel they’re using, however don’t automatically assume that just because they’re on a specific channel that it’s the best one. Look into how their audience is engaging with the content and take this into consideration along with all the other points.

Should I share the same content on different social media channels?

Each social media channel is different, therefore you will want to change the content slightly for each one. Long posts work well on Facebook, whereas with Twitter you’ll want to keep your posts short, then for Instagram you’ll want to focus more on the imagery with a caption which compliments this.

There are many factors to consider when choosing what social media channels to use. However remember to create high quality content over quantity and focus on 2-3 social media channels. If you need any help with your social media strategy you can email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01865 989899.

An Introduction to Google Ads

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Have you seen Google Ads appear in your searches and wonder how you can advertise your business on there too? Google Ads is a great way to reach new customers and grow businesses of all sizes. Even though SEO is the most profitable way to scale a website over the long-term, you need patience as it can take a few months before you start seeing results, especially if you’re in a highly competitive market. On the other hand, Google Ads can produce results straight away and it’s performance-based, you also don’t have to spend months optimising your website to be in the top positions.

The Google Ads marketplace works in a similar way to an auction, people bid on keywords to appear at the top of the rankings. However unfortunately it’s not quite that simple, there are several factors that have an impact on the ad placement such as quality. If you don’t know what you’re doing there are a lot of guides online which are helpful, however you want to be careful as you could end up wasting your budget. It’s a complex interface so if you want to try doing it on your own, we would recommend keeping it simple and don’t start creating lots of variations of ads.

First you want to conduct keyword research which can be done with the Google Ads Keyword Planner which is free to use, you just need to make an account. You can find out how many searches keywords receive on average each month, how competitive those keywords are and the average cost per click.

When you create the ads you want to start with one campaign containing three different ads on the same topic. Google will then rotate these depending on what wording and keywords are most relevant to the user. The most important point is to keep it simple if you’ve never used it before, and this amount of ads for a campaign is what's recommended.

You don’t need to spend a lot of money to start and we would recommend around £150 a month. Even if you have a budget higher than this still start lower to begin with as you will want to make changes to your ads once they’re live, depending on how they are performing to optimise them as much as possible.

It can seem quite daunting at first, so if would like more information or help with starting a Google Ads campaign you can email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact us at 01865 989899.

Improve E-commerce Sales with Instagram Shopping

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Are you looking to improve your e-commerce sales through your Instagram accounts, the Instagram Shopping feature makes it easy for your customers to purchase products directly through your account.

What is Instagram Shopping?

Instagram Shopping gives your business an immersive storefront for users to explore your products where you can easily tag and shop products directly from your Instagram posts. It gives people the ability to purchase products without leaving the Instagram app, making it quick and easy for users.

How Do I Set it Up?

You have to link your Instagram business account to a Facebook catalogue and there are two ways in which you can do this. It’s simple to set up and Facebook has released a great guide on how to set up Instagram Shopping which is really helpful if you’re unsure.

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Once it’s set up all you need to do is upload your images and tag the product with all the important information. At the moment you can include a description of the product, how much the product costs and a link that takes visitors directly to your website where they can purchase the product. However, with Instagram’s checkout feature visitors can complete their purchase without leaving the app.

If you would like advice with your e-commerce website or more information about how Instagram Shopping can help your business, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

5 Essential WordPress Plugins for Your Website

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WordPress offers a vast amount of customisation, however with over 55,000 options available in the WordPress Plugin Directory, it can be hard to figure out what the best plugins are to use. We’ve put together our top five WordPress plugins which are essential for your website and the reasons why.

Wordfence

When it comes to a website, one of the most important aspects is security. Wordfence is a full-fledged security plugin which is available in both free and premium versions, improving the overall security of your WordPress site.

Yoast

If you’re new to SEO and want to do some basic optimisation to your website, the Yoast plugin makes this easy for you. It’s simple to use as you just enter the keyword or keyphrase that you’re interested in optimising for then it will run a check on the content, giving you recommendations. There’s a free and premium version however the biggest difference is that in the free version you can only set one keyword or keyphrase.

ShortPixel

Large images can slow your website down and it can be time consuming to resize your images before they are uploaded. ShortPixel is an image optimisation plugin that compresses your images (including previously uploaded images) and improves your websites performance.

WP Super Cache

Website speed is now an important aspect for SEO as Google is known to favor websites with fast loading speeds. WP Super Cache is a plugin which can speed up your website significantly by running lots of different processes.

Google XML Sitemaps

An XML sitemap is a file which lists all of a websites content in an XML format, making it easy for search engines (e.g. Google) to discover and index your content. The Google XML Sitemaps plugin is great as it quickly creates a XML sitemap for you and is free to use.

They’re all of our top five essential plugins for WordPress websites. All of these are free to use unless you want to upgrade to the premium version which isn’t always needed, it depends on your business needs. If you would like more information about our WordPress websites or how you can improve your current website, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Introduction to Google Analytics

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Google Analytics is a free website analytics service which provides you with important information about your websites visitors such as many people have visited your website, most popular pages and how long visitors have stayed on your website. It can also give you an insight into your audience including geographical location, age and gender.

All websites should have Google Analytics as it’s a free service which records important metrics and once it’s setup and the code has been added to your website, it will automatically start collecting data. It can help you understand why visitors are leaving your website and reveal growth opportunities by analysing what is doing well.

What metrics are important?

If you’re new to Google Analytics there are a few basic metrics that you can analyse in the Audience Overview section, these are:

  • Users - The number of unique visitors to the site

  • Sessions - Total visits to the site

  • Pageviews - Amount of pages that have been viewed by users

  • Pages/Sessions - Average number of page views in each visit

  • Bounce Rate - Percentage of visitors who immediately leave after loading

How are people finding my website?

There’s a lot of different tabs which give you a variety of different metrics, however another important section is Acquisition Overview. It provides you with an overview of traffic sources and how users are engaging with your website. If you’re unsure how your visitors are finding your website then this is where you find out.

What are my most popular pages?

The last section we would recommend is Behaviour Overview which gives you information about your most popular pages and how they are performing. If you have a blog section on your website you can see if your visitors are engaging with the content and make necessary changes if needed.

There are lots of different metrics that you can analyse however if you’re new to Google Analytics, we would recommend focusing on these analytics to start with before delving further. If you have any queries about Google Analytics or your website, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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