Valentine's Day is just round the corner and with many people showing their loved ones how much they mean to them, why not give your website a little love too. If you want to have an edge over your competitors this Valentine's Day, then check out the following tips.
Make Sure Your Website is Responsive
This is possibly the most important aspect of your website, however despite its importance there are a lot of people who are still don’t fully understand what a responsive website is and the advantages. Responsive websites are able to adjust to the screen which they are being viewed on, regardless of the device. If you want to be found on the Google searches through mobile then it’s crucial, as well as people being able to easily read and navigate your website.
Create High Quality Content
Unique, relevant content is part of Google’s core algorithm and is an important factor of every SEO strategy. If possible also use your own photographs which would increase the amount of unique content on your website, however if this is not possible then use stock photographs. Always remember to focus on quality over quantity.
Have a Call to Action
If you don’t have a call to action on your website then you’re missing out on a possibly opportunity to engage your visitors and prompt them to contact you. Even if you just add a contrasting button with relevant text such as ‘Try Out Our Free Trial’, it’s a small change that can have a huge impact.
These are a great way to build credibility and trust around your brand. Research has shown that 88% of consumers actually trust online reviews as much as personal recommendations, and that positive reviews make them trust a business even more. If you don’t currently have any online reviews or would like more, it’s as simple as asking your customers if they would be happy to leave one. You can then add these to your website. A simple way to contact your customers would be to send them an email with a link to make it quick and easy for them to leave a review. if you look after your customers in the right way, then your reviews will look after themselves.
Clear Contact Details
You’ll want to make sure that your contact details are easy to find so visitors don’t have to search through your website to find out how to contact you, as that could cause them to click off your website. We would recommend having a contact page that links through from your home page, as well as adding your phone number and email address at the top of the page.