Social Media Updates | August 2019

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It’s the end of another month and as expected there have been lots of new social media updates.

Instagram

Scheduling Posts

One of the most exciting updates of the month comes from Instagram and it’s the ability to officially schedule posts. This update is long overdue for content creators and social media marketers, however it’s finally here and currently being rolled out to users. This feature is available in the Facebook Creator Studio and we’ve already tested it. 

Instagram Scheduling

The process is simple, you just need to connect your Instagram business account to your Creator Studio dashboard, then you’re able to add your photo and all the extra information to go along with the post. It’s worth mentioning that you can add multiple images which is something that third-party tools generally were not able to do. This update is going to make a lot of people happy and save time, however there are concerns that scheduled posts will see less engagement. As it has just been released it’s too early to say, however it’s still worth experimenting with and seeing what results you get yourself.

Twitter

Optional Notifications for Replies to Any Tweet

Twitter is testing out a new option in which you can get notifications when people reply to another users tweet. In the example below you can see that you will have the option to select any tweet and be notified as people comment.

 Twitter has announced that there are three options, their wording of each of these is:

  • Top - Get the most interesting replies, including ones from the author, anyone they mentioned and people you follow

  • All - Get every new reply

  • None - You won’t get any notifications when people reply

They have only released this function to selected users so it might be a while until it’s available to everyone, since they’re only just testing it out.

Personalisation Features Built Into Refresh

You might already know that Twitter released it’s new and improved desktop experience to all users as part of a whole scale re-build of Twitter, with the aim to better align it with the mobile app. Generally the feedback has been positive, however one of the issues was that the font was too big and takes up too much space on the screen.

Twitter Personalisation

Twitter has now released personalisation in which you can change the font size, colour and background. There are 5 different options for font size so whether you want to fit lots of text on the screen or would prefer the font to be larger making it easier to read, it’s now simple to change this based on your needs.

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Changing your profile theme colour seems to have been removed in this update however you can now switch your Twitter text to your preferred colour template. This is purely an aesthetic change for yourself so others won’t be able to see the change, it’s just for your own user experience.

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The last personalisation option is that there are now two dark settings; Dim and Lights Out. These options now better cater to useage and I wouldn’t be surprised if Twitter released more personalisation features in the future.

Facebook

Building a Dedicated ‘Trusted’ News Section

We all know that Facebook had big issues with ‘fake news’ floating around its platform, and it has been an aim of Facebook for a while to showcase content which is from ‘high quality, trusted’ sources.

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There were a lot of issues with the previous Trending News section and Facebook tried to fix the issue by replacing human moderators with an impartial, algorithm-based listing. However it had just as many issues with it highlighting and amplifying several controversial and fake reports. In repose to this Facebook decided to remove the section entirely in order to avoid the issues. They are aiming to release the new trusted content section before the end of the year and it will be interesting to see how it performs.

That’s the main social media news for August with the most popular update being the ability to now schedule Instagram posts with the official platform. We share a round-up of all the social media updates and changes each month, so sign up to our newsletter if you’re interested in keeping up to date. Also if you have any social media queries or would like advice and help managing your social media channels, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Which Social Media Platforms Are Right for Me?

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There are now so many different social media platforms out there that it can get a bit overwhelming, especially if you don’t know where to start. It’s a vital part of marketing so we’re going to break down the different ways in which you can utilise the main social media platforms to help you decide which ones are best suited.

Facebook

This is still the most popular with 79% of internet users active on the platform. Over the years it has become more visual so it’s important to incorporate imagery and video when possible and appropriate. It's also a good place to create sharable content and to ask current/previous clients to leave you a review as this is useful in creating trust.

Twitter

The largest age range on Twitter are 18-29 year olds, so if that is your target audience you’ll want to make sure you’re on this platform. As it has a character limit it’s not somewhere in which you will be providing lots of information, as short snippets work best such as information about an upcoming promotion or event, a product release, or a new blog post which is linked to in the tweet. It’s important to use hashtags to reach a wider audience and make sure you’re using trending hashtags if they’re relevant. Twitter is a great platform to enable customers to easily contact you and keep an eye on any new offers or products that you might want to promote. Just remember that it has a short cycle so you’ll want to tweet often at different times of the day to ensure all your followers see your tweets.

LinkedIn

LinkedIn is a platform in which both people and businesses can create profiles and showcase their skills. It’s worth being on this platform as it’s a great way to network with others and gain new clients, you just need to make sure you’re active and engage with others. There's also a groups section which can be worth searching through to see if there are any relevant groups that you could join and contribute to.

YouTube

If your target audience is 18-34 then it might be worth thinking about how you could create engaging content for this platform, as it reaches more 18-34 year olds than traditional TV. Video content is rapidly on the rise each year and with a little creativity there are endless possibilities in what you could create. YouTube videos are also great for cross-promotion as you can easily share the videos on your other social media platforms.

Instagram

This is an almost entirely visual-based platform in which users share photos and videos with captions, and it’s one of the most influential platforms. The majority of users are between 18-29 years old so if this is your target audience, I can’t stress enough how important it is to utilise this platform. Don’t worry, you don’t need to hire a professional platform to be noticed, you just need good lighting and a photo editing app on your phone such as Snapseed or Adobe Lightroom to get you started.

Social Media Management & Tools

There are a lot of social media management and scheduling tools which are available online to help manage your social media platforms. Hootsuite and Buffer are just two of the many options and often you can use parts of these tools for free with some restrictions, however if you’re just starting social media then they should be fine.

All the different social media channels might still seem overwhelming, however you only want to choose 2-3 to focus on. If you try to create content for all of them you’ll spread yourself too thinly and won’t be able to put in the time and effort needed to fully utilise the platforms.

If you have any social media queries or would like advice and help managing your social media platforms, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

5 Tips to Boost Your Landing Page Conversions

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The goal of your landing page is normally to boost conversions, whether that is getting people to contact you, sign up to your newsletter, or take advantage of your latest offers. Optimising your landing page is one of the best ways in which you can increase the performance of your PPC campaigns and maximise your ROI. We're sharing our top tips on how to optimise your landing page and boost conversions.

  1. Have a Clear Call to Action - Call to actions are very important and it can make the difference between a bounce and a conversion, therefore if you have ‘Submit’ or ‘Contact Us’ as your call to action it’s time you changed your strategy. This will be different for each business however ‘Book a Demo Today’ and ‘Find Out More’ and some general examples of how you can change it up and make it more relevant and engaging.

  2. Make Your Forms Simple for Mobiles - Have you ever tried filling out a form on your phone? It’s normally time consuming and can put people off if there are too many fields to fill in, so keep them as short possible. Also make sure that the layout makes it easy to read and that it’s simple to click from one field to another.

  3. Create an Engaging Headline - It should be the first thing that a new visitor notices on your landing page. You want to keep it short however grab the reader’s attention and clearly explain the product or service. Also if your headline compliments an image that explains the product or service, then you don’t need to go into as much detail.

  4. A/B Test the Position of Forms - There’s normally a lot of focus on creating contact forms, however the position on the landing page is often overlooked. It’s important to have the contact form above the fold, however it’s a good idea to create two versions (e.g. one landing page with the form on the right and another landing page with the form on the left) and A/B test them to see what’s most successful.

  5. Don’t Forget to Include Contact Information - It’s surprising how many people forget to include contact information on their landing pages, however it’s important as you want to make it quick and easy for potential customers to contact you. It’s also a good idea to have multiple methods of contact so visitors can contact you however best suits them, and it also helps to add trust and show that you’re a reputable company.

These are a few tips to optimise your landing page for your visitors and boost conversions. If you would like any help with your landing pages or website, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Updates | July 2019

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It’s the end of July which means it’s that time of the month again where we share all the latest social media news that has happened throughout July.

Pinterest

A few months ago Pinterest announced that they were building on new e-commerce features as it’s shaping its platform for marketers, however they have just released new tools to help boost organic video content. The new video capabilities which are available for brands include an updated video uploader with a new tab dedicated to videos, ‘lifetime view’ video analytics and the ability to schedule video content with the new Pin Scheduler tool that Pinterest recently released.

Facebook

As an attempt to compete more competitively for creators’ attention with YouTube, Facebook has announced that they are releasing new updates with the aim to support creators’ efforts to grow audiences and make a profit. These updates include new placement options and regions for video ads, subscription-generated revenue options and enhancements to the Creator Studio including updates to support monetization efforts.

New Placement Options

Facebook understands that not all videos have a ‘natural break for ads’, therefore creators will now be able to include ads which are not interruptive such as image-based ads and pre-roll which will work especially well for shorter videos.

 

 

Subscription-Generated Revenue

This is a feature that YouTube has already adopted, however Facebook are now trying to do the same. Creators will be able to offer access to supporter-only groups in exchange for a monthly fee, so they're essentially paid groups. Creators can also further personalise the experience and use enticements such as exclusive Facebook Live streams and merchandise discounts.

Instagram

Instagram has been outperforming Facebook in regards to advertising for quite a while, and because its user engagement is rapidly growing too it’s looking to find new ways to generate ad revenue. Instagram will be ‘slowly and thoughtfully’ introducing ads within the explore section of the app, which is where users can discover and browse new content and accounts based on their interests. This is going to be another huge contribution towards their advertising growth as more than 50% of its billion users visit the Explore tab each month, and it’s also a great new opportunity for brands.

This isn’t the only advertisement related update released this month as Instagram made it possible for advertisers to turn organic posts from influencers into advertisements. When this happens the post is labeled as ‘Paid Partnership’ on the top of the post near the brand name, so it’s clear that it’s an ad.

YouTube

There have been a few new announcements from YouTube over the past month including channel membership levels, super stickers and more merchandising partners.

Channel Membership Levels

One of the most requested features from creators was for new Channel Membership levels which is a platform that creators who meet the criteria (100,000+ subscribers and part of the YouTube Partner Program) are able to sell memberships to their channels for $4.99 a month for their subscribers to receive perks such as exclusive content. However they have now launched five different price points for Channel Memberships with creators able to decide what’s included on each level.

 

 

Super Stickers

During live streams or Premiere videos subscribers will now be able to purchase animated Super Stickers in an assortment of different languages and categories. This is currently just an announcement and YouTube has said it will be available over the next few months.

As you can see a lot of the social media changes this month have been related to creators and advertisements, with all the social media channels competing against each other. We share a round-up of all the social media updates and changes each month, so sign up to our newsletter if you’re interested in keeping up to date. Also if you have any social media queries or would like advice and help managing your social media channels, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

What is Technical SEO?

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SEO means Search Engine Optimisation and is a term that you have probably heard before, however there are two parts of SEO; on-page and technical. People normally become confused when hearing about the technical side and don’t understand what it means, however it refers to the website and server optimisations which help search engine spiders crawl and index your website more effectively. It’s called ‘technical’ as it’s not related to the content of the website, but the infrastructure.

There are certain technical characteristics in which search engines give preferential treatment in the search results such as responsive design, secure connection and fast page speed. Ideally it’s best completed during the build stage of the website and keeping it up to date each month, as if you conduct technical SEO later it can be very time consuming.

The different tasks technical SEO include are:

  • Optimizing URL structure

  • Optimizing Robots.txt & XML sitemap

  • Redesign navigation and website structure

  • Structured data markup

  • Optimize 404 page

  • Fix any errors (e.g. broken links, duplicate tags)

  • Add SSL certificate (makes your website HTTPS)

  • Improve website speed

  • Mobile friendliness

This is just an overview, however if you’ve read this far then you should have a better understanding about technical SEO and how it’s different to on-page SEO. Once the technical side has been fully completed it will need to be checked monthly to fix any issues that might occur. If you’re interested in having your website optimised for the search engines so you can appear in the searches related to your business, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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