Has Your Website Has Been Affected by the Google Algorithm Update?

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Earlier this month Google rolled out its new core update officially named ‘June 2019 Core Update’. However Google actually announced this update the day before it was rolled out which is something they’ve never done before, normally you find out after it has been completed (I guess they wanted to prepare us).

 

When Google updates the algorithm it can have an impact on your website which can be positive or negative. It’s possible that you might have moved up the rankings but you also might have moved down, therefore losing traffic and visitors. It’s important to check your Google Analytics to see if the algorithm has negatively affected your website as there are changes that you would need to make. If you log into analytics look at the traffic from the date of the update compared to the previous month you will be able to assess the impact, in this case it was started on June 3rd and completed by June 8th so they’re the dates you would want to analyse.

 

If you were unfortunately negatively impacted it’s a good idea to go through Googles Quality Guidelines as they do update them and you can make sure that your website is following the correct guidelines. Also there may be changes with SEO that you might need to make, however if you’re not sure how to do this please feel free to contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it. and we can assist you with this.

Give Your Website Some Love This Valentine's Day

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Valentine's Day is just round the corner and with many people showing their loved ones how much they mean to them, why not give your website a little love too. If you want to have an edge over your competitors this Valentine's Day, then check out the following tips.

Make Sure Your Website is Responsive

This is possibly the most important aspect of your website, however despite its importance there are a lot of people who are still don’t fully understand what a responsive website is and the advantages. Responsive websites are able to adjust to the screen which they are being viewed on, regardless of the device. If you want to be found on the Google searches through mobile then it’s crucial, as well as people being able to easily read and navigate your website.

Create High Quality Content

Unique, relevant content is part of Google’s core algorithm and is an important factor of every SEO strategy. If possible also use your own photographs which would increase the amount of unique content on your website, however if this is not possible then use stock photographs. Always remember to focus on quality over quantity.

Have a Call to Action

If you don’t have a call to action on your website then you’re missing out on a possibly opportunity to engage your visitors and prompt them to contact you. Even if you just add a contrasting button with relevant text such as ‘Try Out Our Free Trial’, it’s a small change that can have a huge impact.

Add Testimonials

These are a great way to build credibility and trust around your brand. Research has shown that 88% of consumers actually trust online reviews as much as personal recommendations, and that positive reviews make them trust a business even more. If you don’t currently have any online reviews or would like more, it’s as simple as asking your customers if they would be happy to leave one. You can then add these to your website. A simple way to contact your customers would be to send them an email with a link to make it quick and easy for them to leave a review. if you look after your customers in the right way, then your reviews will look after themselves.

Clear Contact Details

You’ll want to make sure that your contact details are easy to find so visitors don’t have to search through your website to find out how to contact you, as that could cause them to click off your website. We would recommend having a contact page that links through from your home page, as well as adding your phone number and email address at the top of the page.

These are some simple tips that you can action to improve your website and show it some love this Valentines Day. If you would like any help with your website or digital marketing, you can contact us at 01865 989899 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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