We speak about SEO and how it is constantly changing a lot, but that’s because it is so important to be aware of any changes that may impact your own website’s SEO. Last year, we looked at some of the changes that occurred over the past decade in terms of SEO, what works, what doesn’t, what’s advised and what is a no-no. As Google continues to change its algorithms, impacting best practices for SEO it is worth taking a look at some of the main areas that Google considers in relation to where a website ranks. This time, rather than SEO, we will look at other factors that can have a direct impact.
The Need for Speed
Site speed has been a crucial ranking factor since 2010, but since the mobile side has become an integral and necessary part of how we view websites it has become a more salient area again. Because our attention span is short, it is vital to capture the attention of visitors to your site immediately. If your site takes an age to load, chances are your visitor will leave and take a look at a competitor site that loads in good time. With this in mind, in reference to Google, if your site is not fast enough this will impact on your ranking position.
This is a fairly new area, but people have had to quickly jump on board over the last few years and embrace the mobile responsive website. There really is no excuse not to have a responsive website now; the impact on your website traffic and ultimately new leads to your business through your website can rely heavily on this factor. Not only is it a huge put-off when visiting a non-responsive website on a mobile device it also affects your rankings. Google encourages using responsive designs that will alter depending on which device they are being viewed from.
It is talked about often, hacking, breach of data via website exploitation. If you use your website to collect personal data and information, or enable purchases to be made through your website, it is vitally important that your site is secure. Not only will this affect your ranking, but can also have an affect on your reputation and trust. HTTPS is the encouraged security URL status that Google and other search engines will now favour as being the most secured websites. We spoke about the need for SSL certificates in an earlier blog post. Really, it is worth getting an SSL certificate for your website to communicate to your visitors that you are a trusted site.
Weaving these basics into your website plan will allow you to provide visitors with secure and easy use. Combined with a great design and navigation you will be on the right track to communicate effectively with your customers online.