We love to offer interesting nuggets of information throughout the year that will help you with your business, website, marketing, content and social media. Each month we share our blogs and resources on our website and newsletter, and as it is nearing the end of another year, we’d thought we’d pick out our top five favourite features of 2018 to share with you.
How to Give Google What it Wants
With Google changing their algorithms all the time, it is important to keep your website up to date, taking into consideration these changes. Factors such as fast loading times, mobile responsiveness and implementation of an SSL certificate on your website to safeguard against hacking and data breaches are the main areas we covered. You can read more in the blog here
GDPR and what your business should be doing
This year, GDPR has dominated much of our time and that of every other business out there. We have got in touch with our client base to ensure that everyone was made aware of website requirements and have advised on things such as SSL certificates, privacy and cookie policies to ensure that all our of websites are GDPR compliant. If you are a little behind, or want to check that you have covered everything with your site, you can read more here.
Your Small Business Needs a Website
Many small businesses feel that they don’t need a website, as for many a lot of their business comes from referrals, phone calls or word of mouth. However, even if you are not looking to be up there at the top of google, having a website to showcase your business not only legitimises your company to prospect customers, but also offers important information and sometimes a first impression of who you are and what you do so is definitely worth considering. You can read more here.
The Power of Online Reviews to your Brand
Reviews of your business are so important. Potential customers are much more likely to use your services if they can see that you have had good customer reviews. Anyone can say what they want on a website, but if you are being star rated on Google for example or on Facebook, this can really add weight to your brand. Read more here
How to Improve User Experience on your Website
Having a website that not only has relevant information but also is aesthetically pleasing with intuitive navigation and calls to action is vital in making sure that people not only visit your site initially, but also stay on your site. Read more here about how to ensure your website works for your customers.
These are just a handful of the things we have shared with you over the last year. If you want to be informed and receive news, articles and updates directly into your inbox, you can sign up to our monthly newsletter here
We hope these have been helpful over the year and look forward to sharing more news, articles and resources in 2019.