Having a website is an important part of business life these days, but is often not the first thing on your busy mind as you try to run your business day-to-day with other necessary tasks. At Clever Business Websites, this is exactly where we can step in to assist. We have seen on many occasions, business websites that are outdated and need a refreshed and up-to-date new look. Many times when this happens, the owner of the business is very aware that the website is outdated, but has struggled to find the time to do anything about it.
Here we look at 8 Warning Signs that show your Business Website is Outdated. If any of these points ring true with you, perhaps it might be time to get in touch, we take the hardship out of getting an updated website out of your “to-do list” and make it a reality in a straightforward and cost-effective way.
Old Design Features
As with fashion, website designs move on. If your website looks like it should have stayed in the 1990’s it is time for a redesign. We recommend every 2-3 years for a updated look, and actually offer a refresh (2 years after your site goes live) in order to maintain a healthy website that works for you and more importantly the search engines.
Irrelevant and dated content
If you visit a website and their last blog post was 3 years ago, the likelihood is that you will quickly leave the site. Fresh content that is keyword optimised is vital for a website that works effectively.
Slipping Search Rankings
If your website can’t be found until page 5 of Google, your website will be in need of some help in terms of Search Engine Optimisation. SEO techniques have changed so much over the years and continue to do so, making it important to keep up to date with the latest practices, in order to avoid your website being penalised by Google and disappearing from the search results altogether.
Still not Mobile Responsive?
Mobile is increasingly becoming the most popular way we access the internet, making it absolutely vital to have a responsive, mobile optimised website. Not being mobile-friendly deter visitors but also impact on your search engine rankings.
Slow to Load
We are all in a hurry these days, now more than ever and if your website is too slow to load, you can bet your life on it that visitors will quickly leave and look elsewhere, possibly going to your competitors.
Having links that lead nowhere on a website, or bring up 404 errors is a frustrating situation for visitors, forcing them to visit another website for the information that they were seeking and possibly costing you potential business.
Having too many fonts types, you can deter visitors. It is far easier to stick to your brand, avoiding fonts that work less well on screen.
No Social Media Integration
Social media is a vital part of our lives both socially and business-wise. Linking your website to your social accounts is a absolute must in modern day web design. Whether that’s your simple buttons or integrated news feeds.