Perhaps you write your own website content, or you may choose, like many to outsource your content writing to a third party. However you choose to manage your content, it is important to make sure that the content you add is not only relevant, interesting and topical, but that it also works for you in terms of SEO. The purpose of content is not only to show your expertise, spark excitement, or entice someone to buy from you, but also to make sure that your website ranks highly for specific keywords that are important to your overall marketing strategy.
So, how can you ensure that your content is outstanding in terms of relevance and SEO?
Trusted by Google
The aim of the game in the world of content and SEO is to get Google and other search engines to recognise you, viewing you as a source of trusted and relevant information. Images and videos can help in asserting and strengthening your position in Google, which should ultimately lead to an increase in traffic to your site.
Provide Useful Information
Don’t just write for the sake of writing. Each time you create content, you should have a purpose behind each article and how it ties into your overall strategy. You can achieve this in a number of different ways. By writing in different styles you can make sure that your content is still engaging and in line with your overall objective.
Examples of this could be:
- a tutorial or how to guide
- a top tips style piece
- Interviews and case studies
- conversation starters such a competitions or polls
- simply keeping on track with changes in your sector in order to write your opinion or advice on the matter at hand.
However you choose to create your content, as long as you have an objective for each article, you will keep focussed. Working with SEO parameters in order to achieve optimum rankings is also relevant. Working hand-in-hand, content writing and SEO can achieve great things and can really help to bring people to your website, increase traffic, leads and in the end turnover. Use content writing as a powerful tool to assist in growing your business.