Web Design Trend Predictions for 2017

2017 Web Design Trends

After another innovative year in terms of technology and design it is something to consider that your website can quickly become outdated if new trends take centre stage such as animation, videos and new website design styles. With this in mind, we take a brief look at what looks to be the new trends in web design for 2017.

Visual Appeal and Semi Flat Design

Taking its influence from artistic minimalism, semi-flat design uses techniques from different mediums and eras, bringing them into something new. The use of shading, image transitions, accent colours and simple typography allows for a simple, yet effective and more interesting design feature. Simplicity is the key. 

Unique Grid Use

A more interesting and edgy design will take on this approach, where symmetry and alignment is not a priority in its initial design, but instead the pacing of images and content in a more haphazard way can create an eye-catching design, but still allow easy navigation. 

Centred/Split Content

An increasingly popular trend is that of the split content website. Halving the screen to create one side that remains and the other that allows scrolling can work well as it not only allows creative freedom in the design, but also gives the content a lift in a dynamic way.

Mobile-first approach

The way that we have created websites up until now is to design in terms of desktop layout, then make sure that they are mobile compatible. Now that mobile devices have been named as the primary device used by most to access the internet, there has been a shift in the way that websites are designed. A move to the mobile-first approach will increase in 2017, with more thought given to delivering content to smaller screens in the first instance.

Wider implementation of responsive design

It is old hat now, since Google’s Algorithm was introduced in April 2015 whereby non-responsive sites would be affected ranking-wise. Again, with many people using mobile devices to view the internet it is vital to have a website that alters its appearance accordingly, depending on which device you are viewing it on. However, there are still websites who have not be made responsive yet, meaning that 2017 is likely to see an increase in the uptake of responsive website builds, in order to keep up with the current times and avoid losing traffic to an out-dated website.

Move away from full  Parallax

With an increase in parallax sites over the last few years, we are now predicting that this trend will decrease in popularity due to the side effects it has on a website’s SEO. Due to the long pages in parallax sites, the URL’s are not separately generated for the inner pages, resulting in them not being crawled by search engines. The idea of parallax visually is great, so it is likely to still be adopted in certain areas but less over entire sites.

UI Patterns, Framework & Material Design

With the introduction of a vast selection of themes available for web designers, the internet has become so much more consistent and user-friendly. With Google’s Material Design Language principles, published in 2014, a guide was created to assist developers in creating a more consistent user experience on the web.

Our Lead Developer, Rich O’Donnell said, 

“It is important to grasp usability of a website vs design. Design is obviously a huge key factor as you still need to get your brand and messages across in the best way, but it is useful to also understand the processes behind creating a website in terms of making sure it is responsive and working effectively on every platform. With more people accessing websites on their mobile you need to keep things short and sweet, especially for a homepage. Engage your customer straight away with who you are and what you do - if they are interested they will take the time to continue on your site and read the more in depth sections of what you are offering”

If you would like to talk to us about a new website or have an existing website that needs a refreshed design, contact us on 01865 98 98 99 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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