Digital Marketing is the answer to company growth

We have established that in this day and age, a company needs to exist online if it is to exist at all. Many businesses have a website presence, but this may be outdated in design and content, and lacking in any digital marketing influence at all. If you want to succeed in the current competitive climate, then having a decent website, with a practical and up-to-date design, relevant content and images is a good starting point. However, your website is unlikely to be ranked highly or bring in the necessary results unless the correct SEO and Digital Marketing strategies have been implemented. This needn’t be an overwhelming task, but it should be a priority, especially for online and Ecommerce based businesses.

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Top Tips for Writing Outstanding Content

Outstanding Content

Perhaps you write your own website content, or you may choose, like many to outsource your content writing to a third party. However you choose to manage your content, it is important to make sure that the content you add is not only relevant, interesting and topical, but that it also works for you in terms of SEO. The purpose of content is not only to show your expertise, spark excitement, or entice someone to buy from you, but also to make sure that your website ranks highly for specific keywords that are important to your overall marketing strategy.

So, how can you ensure that your content is outstanding in terms of relevance and SEO?

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The Decline in Organic Reach

Marketing Organic Decline

Small businesses often have small budgets to match and as a result heavily rely upon free tools such as social media. Businesses have increasingly become more reliant on the organic reach of posts to deliver key marketing messages direct to followers in the hope that this message will reach hundreds if not thousands. But in recent times, with the introduction of a new Facebook algorithm as well as other influencing factors, we have seen a sharp decline in organic reach. Let’s take a look at why this is happening…

Crowded Platform

With over 50,000,000 business having a Facebook profile, the platform is getting pretty crowded, having a knock-on effect on the influence of organic reach of the posts that are put out there. Basically the top and bottom of it is that there is too much content out there. It is a really sore subject for many, with social media posts being shared, but no longer being viewed in news feeds, unless you engage in paid-for options to boost your posts.

Facebook Algorithm

The other huge reason that your posts are not reaching the news feeds of your customers is that Facebook wants to control what content is being viewed and by who, based on its relevance rather than just showing all available content it now cherry-picks posts that you’ll find interesting based on your location, previous clicks, interests and the like.

Originally based on a points system, the algorithm EdgeRank was linked to post recency, interaction, inclusion of a link on the post. Developing into a more complex algorithm, it now looks at Interest, Post’s performance, Creator (performance of past posts), Type (status, photo etc) and Recency (how new is the post.)

The popularity of this medium as a way of reaching customers has evolved to the point where there is actually too much content available to view at any one time, which is where the algorithm picks out the best content to show potential customers. It has it’s own agenda too, providing a platform that is high quality and informative as well, therefore being in a position to show the best quality content relevant to each user bodes well for Facebook/Twitter in giving its customers what they want. It is not so helpful for you as a small business, who is looking to spread the word. 

How To Combat The Organic Decline?

It’s not an ideal scenario, but it may be time to consider a mixture of organic and paid posts in order to grow your reach. Continue to be actively engaged on social media, posting current, relevant and informative posts. Adding a paid aspect to your campaign may give you the boost that you’re looking for, and it needn’t be very costly. Be more selective about what you post, aiming to get as much interaction from one post as possible. Encourage calls to actions, likes and shares to increase engagement and if you do decide to use Facebook for paid engagement, make sure that you target your efforts and track your analytics, so you can learn what works best. 

 

If you would like to discuss your social media strategies in more detail, call us on 01865 98 98 99 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Top Stress-Busting Tips

Stress Awareness

Stress Awareness month takes place in April, and here at Clever Business Websites, we wanted to help to increase public awareness about both the causes and cures for our modern stress epidemic the best way we know how.

We’ve all been there at some point, that drowning feeling that you have too much work to do and not enough time. Deadlines looming, the phone won’t stop ringing, there is too much to handle and you are feeling the stress and strain. Here are our top stress-busting tips, helping you to stay productive and on top of things at work.

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A-maze-ing fun supporting Sobell House at City Mazes Oxford

Maze Challenge

Yesterday, the CBW Team helped to support Sobell House with our involvement in OpenDoorz fantastic fundraiser and attempted to escape the Starbreaker maze in 60 minutes. Trapped in a room, the team of 6 spent an hour figuring out the clues to find a code that would allow an escape from the maze. Our Lead Developer, Rich O’Donnell who works remotely also made the 2 hour  trip to Oxford to join in.

With some team work, determination and lots of fun, we managed to escape. 

Opendoorz project is set to raise £5,000 for Sobell House as part of their role as one of the Headington hospice's corporate fundraisers.

Team Supervisor Emmeline Maline said, 

“It was great to do something that we hadn’t done before, working as a team to help to raise money for such a worthwhile cause. It is so important to give back when we can, so we were so happy to have been invited to be a part of this fundraiser”

You can find out more about Sobell House and the 40 Club that Opendoorz are supporting here

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