Having a website that not only looks the part, but has relevant content is crucial if you want to make an impact. Content creation may come naturally to you, but it’s time consuming, and can often be neglected because of other more pressing tasks in your daily role. Many people decide to outsource their content writing, blogs and email marketing to someone outside their business and there are many advantages to doing this. If you want a professional haircut, you would go to a hairdressers and it is the same with content; if you want a well-written piece of content, a professional approach is the best way to go.
1. Brief a Content Writer and let them do the rest
Everyone has their own business tone of voice and style that they want to get across. By briefing a content writer on your business, objectives behind the content, tone of voice, topics and who the content is aimed at, you will be able to give the content writer all of the information they need and let them get on with the rest.
2. Drive traffic through Content optimization
By outsourcing your content creation, you will be more likely to increase traffic to your website and engage with your audience. Content writers can look at keywords and topics that will potentially driving more traffic to your website and in turn increase the leads with clear calls to action on each article.
3. Create a strong portfolio of interesting and relevant articles
You may have many topics of interest that you would like to have content written about for your website. By outsourcing your content writing, you can ensure a consistent approach to the copy, and over time will have an archive of useful content. Evergreen content (that is not time specific) will continue to work for you and your website, by driving traffic long after it has been published.
4. Keep enthusiasm
Content writing is not everyone’s favourite thing to do, and it can often be hard to maintain enthusiasm about what you are writing about if writing's not your forte. By tasking a professional content writer with your monthly blogs, they will maintain your enthusiasm, and the content written will take on its own style that compliments your business. Having someone outside your business to write for you may also bring up other opportunities which you perhaps hadn't thought of before.
5. Create a Content Marketing Plan
By having a content schedule, you will have more control over your marketing plan. There may be certain offers, events or relevant topics that you would like to be covered at specific times. By briefing a content writer on this plan, they can construct a schedule to work from that not only ensures that nothing is missed, but also gives overall clarity over things that need to go out and at what time, maximising the content and making sure that time-specific content reaches your audience at the right time.