By the end of 2017 Google will flag the unencrypted internet. Google will soon be introducing Chrome Version 62 which means if you collect personal data through your website via a contact form you may now wish to purchase an SSL Certificate to avoid "Not Secure" being displayed in the URL bar. This will only affect Chrome browsers, however with 58.4% of internet users browsing with Chrome it may be worth considering, especially If you are a business that relies heavily on online leads.
What is an SSL Certificate?
SSL stands for Secure Sockets Layer. It establishes an encrypted link between a web server and a browser, which ensures that any data that passes between the server and browser is not compromised and remains private. If you are trading using an ecommerce website, this should already be part of the process when creating your online shop, as you will be receiving credit card numbers and other personal data. The introduction of Chrome V. 62 will mean that if you are collecting any information, including email addresses through an online form, you should also apply an SSL Certificate to your website. Without an SSL Certificate the browser will display “Not Secure” in the address bar, which may disway people from sharing their information with you and could consequently end up with a diminishing amount of online leads.
SSL certificates won’t break the bank, but if you would rather avoid having to purchase one, and it is not vital to you that you have an online form on your website, you could always replace your online form with a contact us button linked to your email address?