We always like to get into the Christmas spirit here at Clever Business Websites, and this year we would like to share with you some little “stocking filler” top tips from our blogs this year.
Sometimes it is difficult to ensure that every aspect of your website has been thought about. This is something that we enjoy helping our clients with, to ensure that each website we produce is something to be proud of.
Candy Cane Content
It’s still true that content is king. It is so important to make sure that the content in your website is not only relevant and to the point, but that it is also optimised to include keywords relevant to your business. Websites that are text-heavy are often a turn-off and may drive visitors away from your website. Keep it concise, clear and relevant and you can’t go wrong. As long as a visitor can gauge who you are, what you do and how to contact you through your website you are in a good starting position. Read more here
A Cracker of a Design
Making sure that your website looks its best should be a priority. Things are constantly changing and evolving in the website world, so it is important to keep up with the new designs, features and trends that might otherwise have an effect on your traffic and conversions. If your website hasn’t been worked on for a while, it may be a good idea to take another look at your design and content to ensure that it is still working for you. We offer a refresh of your website after 2 years, so give us a call if you would like us to help you freshen your website for you. Read more here
Deck the Halls with Ideal Typography
Typography is often not something that is given much thought to, but a font can not only add to the theme and design of your website but can also have an affect on how long visitors will spend on your website. If the content is not easy to read it can really put people off spending time on your website. It is especially important to get this right when viewing on a mobile device. Read more here
Don’t be a Scrooge, Invest in SEO
It is not enough to have a great looking website, but it equally important to ensure that your website is search engine optimised. This can be a long-term investment but is worth the outlay to ensure that your website is being found in relevant searches, increasing visitors to your website and potentially conversion rates. Read more here
Star Social Media Links
It is increasingly important to keep your social media platforms updated regularly. Social media allows you to reach out and engage directly with your clients. Ensuring that your website links to your social media is important as may increase your social media following that way. It provides another means for your customers to get in touch with you too. Read more here about how to best manage your social media.
Ecommerce has been around for a good few years now, but it has increased in its accessibility to smaller businesses. There are cost-effective ways to get an ecommerce website off the ground that not only looks professional but also works well and provides another revenue stream into your business. Read more here about how ecommerce can benefit small businesses.
Click on our fun Infographic for more Website Stocking Fillers