In the busy and highly populated world of the Internet, the need for a user-friendly, well designed and informative website is a very real and important aspect of any business. Having a website is pretty much a must these days, but it also matters what your website contains, what it looks like and how well it functions.
Here are 5 areas that you should consider when redesigning your current site…
1. What aspect of my current website is not as effective as it should be?
Taking a step back from your website, and looking at it from a customer’s point of view can be a good way of finding out areas need improvement. Click onto the site, as if you were looking for something specific, and see how easy it is to find the information that you are looking for. Is it easy to find contact details? Is there enough information about who you are, or too much? We can perform an analysis for you on what pages are getting the most visits, which are ranking best, and which keywords are going to be the most effective for you.
2. What are your redesign objectives?
It is always good from time to time to have a re-think of our website and branding. Simply redesigning your website, but keeping to a similar theme, logo is a simpler process, than if you are completely rebranding. A website “makeover” will give your site a facelift, whilst making sure your branding remains consistent.. SMART Objectives are a good approach here, making sure that each objective is Specific, Measurable, Attainable, Realistic, and Timed.
3. What are your Favourable Features?
Having an idea of particular features that you like from competitor sites or any other site for that matter will help to give you a direction. Also try to use bespoke features that will make your website unique. For example, contact forms, blogs, resources and galleries may be areas that you can show your creative flair, as these pages tend to be quite traditional in terms of design.
4. Assess your services and offerings - has this changed since your website launched?
It may be that over the years, you now offer more products or services that need to be introduced to your website. Keeping your website content and design up to date can not only help in your ranking, but also gives the impression to your customers that you are relevant and growing business.
5. Functionality? What's the best approach?
Identifying what you want to get out of your website before redesigning it, will help you to focus on which areas need addressing. Do you want to generate new leads? Are you hoping to promote a new particular product? Having a clear idea on these objectives will enable you to construct a website that is functional in these areas.
Is your site mobile responsive? - if not you could be losing traffic to your site! Having a site that is compatible with mobile devices is a must these days, as much of our internet use happens on these devices, rather than desktops.
If you are starting out from scratch, or redesigning an existing site, as long as you have clear objectives, and the structure that works most effectively in achieving these objectives, you will be in a good position to create a site that not only shows the world exactly who you are, what you can do and a means of which to contact you - if done right, you will also have an eye-catching and professional looking website, which will make you stand out from the crowd.
If you would like further information on how to design or redesign your existing website, or would like to find out more about our pay monthly websites, call us on 01865 989 899 or contact us here
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