Email Marketing - The ”New” Direct Marketing Approach
Created: Wednesday, 10 February 2016
Written by Emmeline
It is not that long ago when businesses spent hundreds of pounds on Direct Marketing campaigns, producing flyers to be posted out to customers on their databases in the hope that they would “take the bait” and visit your shop, or use your service, being prompted by the message your had produced. Whilst this is still a viable marketing option, especially for larger companies with big marketing budgets, there are also other means are more cost-effective and as, if not more effective in many ways.
Many businesses, (including us) choose the approach of sending email newsletters on a regular basis. These are a great way of having direct contact with your database, and gives you the opportunity to let your client base know what is happening in your business, share knowledge in the form of blogs and resource articles, inform of news, new products, new menus - whatever your business, it is a useful tool, and is not hard to achieve.
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