Integrating Social Media into your Website
- Created: Wednesday, 14 September 2016
- Written by Emmeline
With more and more companies involved in social media, we look at how integrating social media into your pay monthly website can assist you in marketing your brand and business creating good relationships with your customers.
According to statistics on Brandwatch, social networks earned an estimated $8.3 billion from advertising in 2015, with 38% of organizations planning to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% in 2014.
Social media shouldn’t be a presence instead of a website, but an extension of your website incorporating the brand and theme. It is a great way of adding a more personal approach to your business relationships with your customers as well as using it as a free marketing tool. By integrating links and feeds to your website, it can assist your business in many ways…
It can be used as an extension of your overall marketing strategy, giving you the opportunity to encourage visitors to share your content as well as helping to improve your site’s ranking, as social media profiles and activity are also included in search results.