Halloween is almost upon us again. That time of year where ghouls and ghosts come out to scare, vampires and zombies walk the streets and children everywhere are given enough sweets and sugar to turn into little monsters themselves.
This is all good fun, but you should watch out that the vampires have not come to suck the life out of your website. Some nightmares can be avoided in your business if you are equipped with enough garlic to keep the vampires at bay (or a good Website Company, like CBW) and avoid being haunted by monstrous mistakes that could have a real affect on your business.
Don’t lose your website in a menacing maze of mistakes. Read on if you dare, to discover the devilish website disasters lurking in the dark…
Beware of Bad Branding and Deadly Design
Your business will have clear brand guidelines, that should be adhered to in all areas of your business, especially on your website. Your website is the window to your business, and often where first impressions are made. Having a monster mash of too many font styles and sizes, or the use of too many colour variations can instantly cause the website to look scarily bad. By sticking to two or three fonts and your brand colours, you will affirm your integrity to your visitors, making them more likely to return and spend longer on your site rather than running away in fright.
These days we are so used to having access to things instantly, so if a visitor lands on your website and can’t find what they are looking for quickly, they are likely to leave and not return. By making sure you have a clear navigation bar on your website, you are making it as easy as possible for t your viewers to find their way around your site. Imagine your website as a maze, like in the movie Labyrinth - you want to clearly signpost directions, not create confusion like the Goblin King.
Blood-curdling Broken Links
There is nothing more annoying that clicking on a link that leads to a dead-end and is enough to make anyone scream like a banshee if it is a common occurrence on the same website. To make sure that this doesn’t happen, you should check your site regularly to ensure that each link leads to where it should, avoiding those frightful 404 errors.
Information from Ghosts of Websites Past
Don’t be haunted by outdated information on your website. Having content that is no longer relevant or, worst of all incorrect, can seriously affect your credibility. Businesses change and evolve over time, and so should your website. You should remove any images of ghosts of employees past from your team page and edit or rewrite any information that no longer has relevant to your business.
Spooktacular Social Media (or lack of)
The spellbinding power of social media should not be underestimated, and is often an integral part of the modern marketing strategy. Many companies believe that their customers don’t use social media, but that doesn’t mean that you shouldn’t have a presence. It is likely that your competitors will have a social media presence and by creating your own, it is an easy way to raise your profile and get your name out there. Don’t be kept in the spooky shadows. Once you have social media profiles, links should be added to your website. People love to like and share posts of companies that they have an affiliation with, which can result in a boost of visitors to your website.
Many say that contacting the dead can be achieved through a seance, but how will your visitors get in touch with you if your contact details are not clear on your website? Including your phone number and email address on each page will offer an easy route for anyone to make contact with you.
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