Anyone who has a website wants to a) be found on the internet b) engage with their visitors c) keep visitors interest on the website for as long as possible. Bounce rates indicate the percentage of single page visits where a person leaves your website from your landing page without browsing any further. It is an indication of the quality of a visit. We can measure bounce rates using Google Analytics, but do you know how to reduce bounce rate? If you are finding that your bounce rate percentage is too high then there are some things that you can do to reduce this on your website.
Quickly loading pages
“Site Speed” is a ranking factor within Google which is obviously something to consider, but mainly if your website takes forever to load it is a real turn-off to visitors. Loading time is a major factor in page abandonment - every second counts. Google claims to aim for half a second in loading times but you should definitely aim for 2 seconds max.
We have been banging on about mobile responsive websites now for a while, but it is as relevant now as it has always been, if not more relevant to make sure that your website is compatible with mobile devices. Visiting a website via a mobile device that is not set up in a responsive way can impact bounce rates. The website won’t load properly or be displayed in the best way, which can deter visitors from staying.
There is nothing more irritating than visiting a site and having to jump from page to page trying to find the relevant information that you are looking for. This is particularly relevant for ecommerce sites. Making sure that the information is displayed effectively, with no broken links or need to venture to other websites, you will be more likely to keep visitors browsing for longer. If it is difficult to purchase items, you will find a high cart abandonment. Keeping a slick process in place should prevent this from happening.
As well as being useful for SEO purposes, adding internal links throughout your site play an important part in keeping people on your website for longer. You may have interesting articles that you have published on your website that you can refer back to via links, or if you are explaining who you are and what you do on your “About us” page, inserting internal links here to your relevant services will also prove useful.
External Links should open in a new browser
External links can be particularly useful if you want to credit someone, refer to customers, suppliers or clients etc, however you should air on caution when adding external links to your website, making sure that they open in a new browser. This means that your website will still also be open in the browser, and the external link is not taking visitors away from your site, increasing your bounce rates.
Page Design and CTAs
You may have a flurry of visitors to your website initially, but if the design of your website has much to be desired, you will immediately lose people’s interest. Having a professional looking and well-thought out design will make a good first impression. If a website is hard to read, with wordy pages, small fonts and a lack of images, visitors will be more likely to leave and look elsewhere. It is off-putting. Keeping a clear design, readable font and clear CTAs will help to increase visiting time and reduce abandonment.
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