With a massive increase in social networking platforms in the last few years, this is now a huge part of how we communicate, whether it be for personal or business reasons. Successful use of social media can propel your business and up your profile in a matter of seconds. With social media platforms it is now more accessible and easier to promote your business without using an outside agency.
Social media is great for brand awareness and identity, increasing website traffic and having communication and interaction with key audiences. It allows you to create a dialogue with your customers, building relationships with them, at the same time as reinforcing your company’s values and ethos. With so many platforms to choose from, it is a good idea to have a presence on the main networks such as Google+, LinkedIn, Facebook, YouTube, Twitter, and Pinterest. Each network provides something a little different, so you may find more success with one than another, depending on your business type and offering.
Measuring social media success depends on the goal you're trying to achieve, so we're sharing a few different ways you can measure success depnding on your business and objectives.
- Traffic - This is the most obvious way of measuring if your social media strategy is working. If you're noticing an increase in traffic then you can be assured that you're on the right track, especially if you've been hitting your targets.
- Engagement - This includes everything from likes, to comments, to leaving reviews. This doesn't just happen on your social media channels but also others social media and websites. When you have engaged sustomers they become highly valuable so it's important to engage with them too and reply back to any questions they might have.
- Sales - If you've noticed an increase in sales, especially profits then these show that the work you're putting into your social media is showing results. Just make sure to look out for any missed opportunities within your social media channels to make the most out of it.
- Leads - If you don't process your sales online, another way you can track progress is through leads, which could be as simple as tracking the amount of people that contact you through a contact form on your website. It's also worth tracking the amount of visitors you receive to your contact pages.
Hopefully these tips on how to measure social media success have been helpful. If you have enjoyed this blog and would like to receive future articles directly to your inbox, sign up to receive our monthly newsletters here.