“Responsiveness” Affects Rankings
- Created: Thursday, 16 April 2015
- Written by Emmeline
We have talked before about website rankings and how you can help to make sure that your website ranks high up on search engines, including SEO, Adwords and PPC campaigns. There is now another factor to consider which is going to have a huge impact on where websites are positioned in search engine results.
Google posted on their blog in February that as of 21st April 2015, “responsiveness” or mobile optimisation of a website will alter it’s ranking on Google. We are now more connected than we have ever been, with our smartphones, tablets and other devices; we can browse the Internet from anywhere at anytime. But this has meant that developments have had to take place to keep websites running effectively on these devices. If a website is not responsive, you may not be able to view it effectively from your phone, the page won’t appear as it should and this could in turn put people off doing business with your company. We live in an “I want it now” society and if someone who is searching on their phone for a product/service that you offer but a competitor website is responsive and appears in your browser in a user-friendly way, this may encourage the customer to go with another company, rather than looking at your website on a desktop at a later time. There is much research to suggest that over 50% of customers will leave a website if it has not loaded in 3 seconds, and a further 30% will not fulfil their purchase transaction if the shopping cart is not mobile optimised.