We have discussed before the importance of Search Engine Optimisation (SEO), the process of improving website search engine rankings, but with a great in-house SEO and Online Marketing Team at Clever Business Websites, we can now offer these services to help grow online business activities.
We can offer monthly insights into your website’s performance and activity, which will enable you to determine;
- Sessions - the number of visits to your site
- Users - the number of people who have accessed your website, new and returning
- Pages - The number of pages that are viewed on your website
- Average Session Duration - The amount of time a visitor stays on the website
- Bounce Rate - The percentage of people who click on your site and then immediately click off without having interacted
By looking at the analytics of your website activity, you can establish its success and look at ways in which to improve upon. By incorporating SEO there are benefits to be had;
Creating a more user friendly website
SEO will help you create a better, faster and friendlier website for users. Many SEO companies are just focused on the search engine side. We believe it is important to find the right balance between this and the user experience.
Find new customers & achieve greater conversion rates
The number one reason that businesses invest time and resources into a website is to see an increase in their customer base. It’s considered that businesses with good websites have the capacity to grow twice as fast as those without. By using SEO this will enhance your ranking which in turn should translate into more visitors and greater conversion rates.
Build brand awareness through higher rankings
Research suggests a less well known benefit of a high search engine ranking is that of user trust. When a business appears in the top 5 listed results then users are more likely to trust this business over one that is ranked much lower. Small businesses that want to build awareness should invest in SEO and gain top positions to reinforce this message.
Compare two businesses selling the same product in the same market at exactly the same price. If one has an optimised site and the other doesn’t it’s not hard to imagine which business will be more successful. It is also very important to bear in mind what your competitors are up to - if their site isn’t optimised this may give you an opportunity to get ahead of them.
Open your business 24/7
By investing in SEO it’s like investing in a shop that is open 24 hours, 7 days a week. The results of this can be seen by an increased number of visitors at all hours which allows potential customers to investigate your website at a time that is convenient to them
Some people are put of by cost implications involved in SEO as it is a long term investment, but it is definitely something to consider. If your website is not viewed by many, or giving you many conversions from interest to sales, it may be time to consider some improvements, and SEO may be one of these improvements that will see your website increase its visibility online, as well as bringing you more business.
There are so many websites out there, and in order to get your company at the top or nearer to the top of search engine results, SEO is a vital factor, steering people towards your website, and away from your competitors.
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