As Christmas is around the corner we thought that we would have a bit of fun with the song “12 Days of Christmas” is presenting our top tips of the year…
On the 1st Day of Christmas CBW gave to me…Monthly updates unconditionally
On the 2nd Day of Christmas CBW gave to me…Tips on Social Media Success
Making sure that you have a good social media presence is a really important for businesses. Having links from your website to your social media accounts is also really useful. People “share” a lot on social media, and it is a great way of increasing website traffic and raising your profile quickly.
On the 3rd Day of Christmas CBW gave to me…A responsive website that is optimised for mobile devices
In April we told you about the introduction of a Google Algorithm that penalises any website that is not responsive. We have been updating many of our client’s sites to meet these requirements. If you still require your site to be optimised we can arrange this. If your site is 2-3 years old it is likely that it will need to be rebuilt on the latest system. But don’t worry, this is a simple process that we can do for you.
On the 4th Day of Christmas CBW gave to me…Tips of making sure my website design is current
It is important to always re-evaluate your website, keeping it fresh with content and current in terms of design. If you would like to discuss any changes to your site with us, we’d be happy to help give your site a facelift! This is also something that you should consider in terms of mobile optimisation. Your website will look slightly different when viewed on a mobile device, so it is important that the website is optimised so that the design is not compromised when viewed in this way.
On the 5th Day of Christmas CBW gave to me…Tips on how to build links
The idea behind link building is to increase your website’s popularity and reliability by linking your site to other credible and relevant websites. There are different types of links, and they all work in a slightly different way. Popular links act as “votes” as to how trusted a site is based on content quality.
On the 6th Day of Christmas CBW gave to me…SEO packages to suit my budget
This year saw the introduction of our SEO monthly packages, that offer affordable online marketing services to help your website successfully climb the ranks of search engines. Our dedicated and experienced Online Marketing team are on hand to advise how best to achieve this with your specific website, and can provide valuable Google Analytic statistics to help you gain a better idea of how your website is performing.
On the 7th Day of Christmas CBW gave to me…Blogging to keep my content fresh
Blogging is a great way to keep the content on your website regularly updated with interested news about your business, topical subjects or a way of building on business relationships. There are different styles that you could adopt, but a really important factor is to keep your blogs regular - it can be off-putting if you visit a site, and the last blog post is 2 years old. This is something we can offer to you as part of the Platinum SEO package.
On the 8th Day of Christmas CBW gave to me…Regular social media posts
Part of our SEO offering, is that we can manage your social media profiles, so that you don’t have to. This makes sure that your company name is out there, keeping your presence high and encouraging more potential customers.
On the 9th Day of Christmas CBW gave to me…Competitor Analysis that can give me the edge
All of our SEO packages offer competitor analysis. This involves a general health check of your site, and your competitors and also looks in details at top keywords, bad clicks and social media presence.
On the 10th Day of Christmas CBW gave to me…Advice on how to focus my website through SEO Analytics
We can now offer these services to help grow online business activities offering monthly insights into your website’s performance and activity to help establish it success and look at ways in which to improve.
On the 11th Day of Christmas CBW gave to me…Tips on how to achieve good marketing of my brand and values
It is vital to have a clear and concise idea of the brand and values attached to your business. It is essential that these come through in your website design and content. Your website is a key marketing platform, where you have the opportunity to showcase your business, so it is important that the tone and design set is completely in line with the rest of your business.
On the 12th Day of Christmas CBW gave to me…An Email Marketing Campaign
Sending out e-newsletters has become a popular way of communicating with your client base. It is direct into your customer/potential customer’s inbox, can be personalised, and is a great way of informing people of any news, offers or events that are happening within your business. - Check back in the new year, where we will be publishing a blog dedicated to Email Marketing.
So all that remains to say to all our customers, long-term and new, we wish you all a very Merry Christmas, and look forward to continuing to work with you in the New Year!