- 52% of marketers worldwide cite it as type of content with the best return on investment;
- It’s six times more effective than print
- Using it on landing pages increases your conversion rates by 80%
- 73% of consumers are more likely to make a purchase after watching one
What we are we harping on about? Why video, of course. And not just the millionth hysterical cat video that gets shared on Facebook but one that sells your business, your products and tells your story.
Given the effectiveness of video for SEO purposes, it still surprises us that more businesses haven’t started using it. In fact, it’s a key part of a digital offering and has already proved its worth many times over, particularly when it comes to link-building and boosting your social media impact via likes, retweets and shares.
One of the most important elements of an effective offering for your search engine optimisation, and a really strong marketing trend for 2014, is diversity. Web video is the ideal way to broaden the scope of what you already have.
And so for this reason we’ve highlighted three reasons why you might want to consider adding commercial video to your website:
When the search engine giant crawls your page it will take multimedia, such as video, as an indicator of relevance and quality, as well as clocking the fact that a user watching your video is spending more time on the page than they would if they were just reading your content (indicating the quality of the website). If you want to give your search profile a boost, then adding video is perhaps the easiest and quickest way to do it.
Having video content on your site gives others much more of a reason to create those all important links, particularly if you have put time and effort into producing relevant and well executed content that enhances your visitors’ experience.
YouTube is not only a video-sharing platform but also the second biggest search engine worldwide – reason enough to have links on your website that go through to your YouTube channel, so to enhance your online credibility.
Videos are a great way to demonstrate products, to illustrate how easy installation is, for instance, or to create personality for your business so that it stands out from the competition. It doesn’t matter how basic your product or service is, you can still use it as the basis for a strong video if you just apply a little creativity.
Many of our lovely customers have obviously heard our video mantra (we apologise if we come across a little evangelical!) and produced great videos for their own sites – Luke Norris Racing features several of Luke’s latest Motocross races, whilst David Carden’s interior design business showcases both his project and testimonial videos.
In a social media dominated world, all of us are constantly looking for new and fresh content to share, to comment on and to use on our own pages. A web video is perfect for this. If you can create something informative, topical or entertaining as your video offering then you have an even better chance of seeing it spread via social media networks. You never know, it might even go viral and that will give your business profile some serious exposure. You could even have come up with the idea to trump ‘grumpy cat’s’ social media success… (let us know when you do and we’ll be sure to share it...!)