One of the most recent bits of news to come out of the multinational billion dollar ideas stable, Google, is that it’s currently building a domain registration service. This upcoming product is called, somewhat obviously, Google Domains – it’s a work in progress at the moment and is still in its invite-only beta format.
Google Domains comes from the company’s division that deals with small businesses. According to its research, just over 50% of SMEs still don’t have a website. A domain is a website’s main foundation, that which gives it its name, so it’s perhaps a logical next step for Google to want to conquer this part of your web presence too.
On first look, Google Domains will just be a domain providing service, not one that offers hosting or website building. But dig a little deeper and you’ll find they have a host of known names such as Squarespace, the build-your-own templated website service, and Shopify, the e-commerce software company, who have signed on as important partners.
When it goes live, you’ll be able to both buy and sell domains through the Google Domains service. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the web (see our blog post from January for more information).
What’s different about this service, though, is that you won’t be charged to register your domain privately, which is often the case with other providers. Private registration is when your name, address and contact information is kept from the public eye. In addition, and included in the registration price, Google are offering you up to 100 email addresses on the domain of your choice, as well as 100 customised sub-domains.
Domain registration is priced at only $12 per year (currently about £7), which makes it slightly cheaper than some of the big domain provider, GoDaddy's, rates. However, if you took out a domain privacy free through Google Domains, it would make it significantly cheaper than GoDaddy's current price for both registration and regular privacy of a typical .com domain name.
The service will be operated from the company’s own DNS servers, all of which means visitors should get a much quicker response time when they land on your site.
As it’s still in beta-format, it’s not yet known when the domain service will be rolled out to everyone. Google announced that as the service wasn’t yet fully-featured, it was at invite-only stage at the moment in order to iron out any technical niggles.
To find out a little more about what Google Domains is planning to offer, check out the raft of planned features here.