From Marketing to Gareth Malone’s Military Wives Prom Choir

EmOur new Administrative and Marketing Assistant, Emmeline Maline has been turning her hand to singing in her spare time. Emmeline is a Military Wife and has been involved in the Brize Norton Military Wives Choir since it formed in March 2013.

In April 2014, Emmeline auditioned for Gareth Malone’s Military Wives Prom Choir, to perform as part of the War Horse Prom 22 in the Royal Albert Hall; part of the commemoration of the start of WW1. She was one of the 100 women who were     fortunate to be chosen, and a 2 part documentary following the women on their journey is to be aired on BBC2 at 9pm on 16th December.

Emmeline has recently joined us here at CBW, returning to her Marketing roots after staying at home to look after her three children.


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Facebook to challenge LinkedIn’s crown

facebook vs linkedinLinkedIn is one of the ‘grandparents’ of the social media revolution. It has survived technological challenges, changes in demographics and lots of attempts from other business networks hoping to take its crown.

If you look at LinkedIn today, you see a publicly traded company with thousands of employees across the world, and the dominant site for online business networking. The figures are impressive:

  • Over 330 million users, with 2 new users added every second
  • Over 185 million unique visitors visit LinkedIn every month
  • Available in 20 different languages across 200 countries
  • 40% of users check LinkedIn every day

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Google’s answer boxes – what’s it all about?

google-answersThis month, we thought we’d turn our attention to the growing prominence of answer boxes which are increasingly turning up on Google’s search pages when you type in a question. And they are also appearing more regularly – in fact an upsurge of 44% according to the blog – because we’re using longer strings of words when we’re looking for something online.

Google's search quality evaluation guidelines have recently found their way onto the internet. These are the criteria by which Google’s human website testers judge the quality of a website. Although this leak of information from inside Google HQ doesn’t exactly breach any national security measures, it nevertheless proves a valuable read for those with an interest in maintaining their online presence.

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Why video helps your website to get found

  • 52% of marketers worldwide cite it as type of content with the best return on investment; 
  • It’s six times more effective than print 
  • Using it on landing pages increases your conversion rates by 80%
  • 73% of consumers are more likely to make a purchase after watching one

What we are we harping on about? Why video, of course. And not just the millionth hysterical cat video that gets shared on Facebook but one that sells your business, your products and tells your story.

Given the effectiveness of video for SEO purposes, it still surprises us that more businesses haven’t started using it. In fact, it’s a key part of a digital offering and has already proved its worth many times over, particularly when it comes to link-building and boosting your social media impact via likes, retweets and shares. 

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A dedicated service with a dedicated server

dedicated-serverThis is a service we’re excited to be rolling out to all the businesses we work with, whether you’re a small start-up with relatively low amounts of web traffic or a larger e-commerce site with thousands of visitors a day.

Incorporated into CBW’s straightforward, business-friendly website offers, these server benefits are available to all who have a website designed and hosted by us – just check out our £49, £79 and £99 monthly price plans for more information.

So how does it benefit you?

Increased reliability

We have additional levels of security (even more than before!). This means that now all of the server’s resources go toward keeping our customers’ websites up and running.

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