We’re living in a world that’s permanently awake and online, particularly when you look at social media. Someone is always posting, tweeting, sharing, uploading.
For those of us who are running businesses, this 24/7 community can prove a bit challenging. You obviously can’t be online all the time, even if you’re paying someone to look after your social media. So how should you know when it’s the best time to reach your target audience.
You can look at this in a couple of ways.
Test it out
If you tweet or post using a link shortener, good examples being ow.ly or bit.ly, this will tell you how many times someone clicks on a link you shared. You can keep track of when you shared a message, on which platform and how many interactions each message received. From this you can then determine the best times of the day to reach your audience, as well through which network.
But this all sounds like a bit too much effort, wouldn’t you agree?
Use social media tools
Instead of doing the legwork yourself, you could use one of the many social media monitoring and reporting tools. SocialBro, for instance, will provide you with daily reports on the best times to tweet. It’s a mine of information on when the greatest percentage of the twitter community, not just your followers, is online.
Hootsuite also has a handy auto-scheduler that will schedule your posts and tweets across your chosen social media networks at the best times to reach your target audience. Another tool for posting on Google+ is Timing+. This will look at historical posting data to work out the time of day when your post will have the most impact.
We can learn from others
When to post on social media is a topic that has resulted in quite a bit of debate. And this means that there has also been quite a lot of great research done into this area.
Take a look at the infographic below, which shows you in a nutshell, the best and worst times to post on Twitter, Facebook, LinkedIn, Google+, Pinterest and blogs.
So to maximise your reach, the recommendation is that you focus on posting during the following times:
|Network||Best times to post||Worst times to post|
Use short tweets of less than 100 characters, with 2 hashtags per tweet. Best times are weekends & 1pm to 3pm on Mondays to Thursdays.
|All weekends, and 10pm to 4am|
|Blogs||Use short tweets of less than 100 characters, with 2 hashtags per tweet. Best times are weekends & 1pm to 3pm on Mondays to Thursdays.||8pm to 8am|
|Use short tweets of less than 100 characters, with 2 hashtags per tweet. Best times are weekends & 1pm to 3pm on Mondays to Thursdays.||9am to 5pm on weekdays|
|Google+||6pm to 7am|
|Pinterest fans are online mostly during weekdays evenings and at weekends. Best times are between 8pm to 1am on weekdays and on Saturday morning.||5pm to 7pm, and 1am to 8am|
|Blogs||Post regularly, at the same time each week. Best times are Mondays, Fridays and Saturdays at 11am.||11pm to 8am|
We hope this will give you a good base on which to build your social media presence. Each business is unique, however, so these general best and worst times are just to give you an indication of trends. Consider your product or service, and the message you want to put across, when you’re posting on social media. A localised business will have a target audience different from that of a national brand, posts and tweets adapted accordingly.
If you’re looking for a bit of help and guidance on how best to reach your target audience through social media, then contact us here to find out more.