Making your website work for you

Making your website work for your businessThis week we thought we’d give you a little bit of an insight into how much we consider our customers when we’re designing websites, trying to put ourselves in your shoes if you like. You want to maximise your potential and this becomes a real focus for when we’re putting together a site.

Here’s that all-important clever checklist we use for getting the most out of your business online:

Making your business look unique
When you land on a website the first thing you want to know is ‘who are you?’ Interesting, compelling content and design showcasing your experience and expertise is what makes you stand out from your competitors online. Visitors to your site will be asking themselves what makes your business unique, we translate that goal into great site design. After all, what you want to achieve is a visitor drilling down further into your site and then to contact you for more information.

Giving you a real sense of what your business offers
You’ve seen it before when you’re surfing the net; you bring up a company website and despite clicking on various pages, you’re still none the wiser as to what they actually do or offer. That’s certainly not what we’re about at Clever Business Websites. We focus on giving your homepage a bit of pizzazz, making sure that a summary of your products and services are clearly visible, then linking through to further pages containing more detail. What we advise all of our customers is to have a good balance between providing your web visitors with enough information for them to enquire further, without divulging all your company secrets to your competitors!

Making your credentials visible
Your business is essentially the sum of your total previous projects. Your potential customers will be looking for evidence that you have experience, and that others would happily recommend you. This means that it should be easy to find testimonials from satisfied customers, case studies on work you’ve completed as well as a list of clients (particularly high profile ones) if that’s appropriate to your business. Any awards, membership of trade associations or third party endorsements are also good to mention and lend you additional credence.

Where is your business located and how to contact you
We don’t know why some companies like to keep their exact location a bit vague – it may be because they’re purely an online business and communicate only via the web, or perhaps they’re a small, home-based business and feel uncomfortable advertising their address. But in our eyes, transparency is always the best policy. Customers like to be reassured that they can get in touch, so have visible contact details including an address and a phone number – which tells your web visitors, yes we are a real business and can be trusted.

Making your site easy to use and to navigate
It may seem obvious, but if people can’t find their way around your website, they’re not going to be interested in finding out more, and won’t be giving you any business. A web design might, at first view, look stylish and high-tech but if the navigation bar is barely visible and you have to click through three or four times to find a list of products and services, you’ve wasted your hard-earned money. So our aim is to keep all of the websites we design easy to navigate, with a clean look and using plenty of white space.

Engaging with your customers through social media
We all use social media to communicate with friends and family in our private lives, and having a Facebook page and Twitter presence has increasingly become the main way to engage on an informal level with your business customers and community. Blogs too are a great way of being able to show your web visitors what you do and how you do it. All of these platforms give your business increasing validation and it’s important for customers to see this on your website – we make sure links to blogs, Facebook, Twitter, Pinterest etc are easily accessible from your homepage as well as across the site.

Encouraging visitors to contact you
Straightforward and clear calls to action are every bit as important on your website as the other points we’ve mentioned. Whether it’s a ‘contact us’ button which links through to a contact page or directly calls your business if activated on a mobile, or a ‘buy now’ button linked to every product on an online shop – ensuring your customer is encouraged to contact you or buy something is the ultimate goal and we make that as easy to see as possible.

So remember – if you want to make the most of your business website, these clever little tips will certainly point you in the right direction! Contact us now for more information. 

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