Five things you need to understand about your finances

This week we’re proud to introduce our guest blogger, Russell Whitlock, who’s helping small businesses understand their finances. As this is a burning issue for many start-ups and small businesses, we’re sure you’re all dying to read on...

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Can planning your marketing save you money?

Do you spend time planning where you're going with your business? Do you think about what you want to achieve and work out how to get there? Or do you just go with the flow and see what happens? Do you plan your marketing and work out how much you can spend and where, or do you just jump in and pay for that great deal you're offered?

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Being a startup is annoying

That was our director, Eric McDonogh’s message at the business start-ups show yesterday, when he presented to a packed room of entrepreneurs, start-ups and small businesses, about the marketing journey for new businesses.

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How to produce an effective email campaign

Email campaigns can be a very effective way to reach potential and existing customers. But email campaigns are only truly effective when they’re done well. Long rambling emails, a lack of focus and numerous typos can all be damaging to your campaign and your brand.

The good thing is that email campaigns aren’t rocket science. All it takes is a few ‘tricks of the trade’ and you’ll be making a wonderful impression in no time.

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The small business owner’s guide to copy writing

Many small business owners find it difficult to put copy together and that’s largely because a) you don’t do it very often; and b) you don’t really have the time to think about what you want to say, let alone write it.

This is then compounded by a fear of the writing itself that often results in the dreaded writer’s block, which, believe me, you don’t need to be a copy writer to suffer from.

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