5 hot tips for SEO-ing your website

Not all of us have the money to spend on an SEO package, which can be a bit disheartening for any business owner. After all, unless you’re lucky enough to have very little competition, getting your website to rank well for relevant search terms can be a tall order.

But what many people don’t realise is that SEO (or Search Engine Optimisation) isn’t rocket science. Once you’ve identified the right keywords for your website, the rest is simply down to hard work: taking the time to add new content and always keeping an eye out for the right keywords.

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De-mystifying the web

Ever had the feeling that someone’s trying to hide something from you? Well you’re not alone.

Many web companies fall into the trap of using web geekery and terminology to try and impress their customers. But this often has the reverse effect and far from being impressed, most of us end up frustrated and highly confused.

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Why I hate D.I.Y websites

Oooh, hate, that’s a bit of a strong word isn’t it? Ok well how about loathe, detest, ‘gets my blood boiling’, or all of the above. Still sounds a bit strong though doesn’t it?

The reason that I ‘hate’ rather than merely dislike DIY websites, is because I’ve spent a not inconsiderable amount of time dressing the sore, disillusioned wounds of business owners who’ve had to battle with a DIY website and have ended up a little crazy as a result.

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Know your business

The start-up's guide to cost-effective marketing

So you’re setting up a business, or maybe you’ve been running your business for a good 6 months, but you’re still unsure about how to do marketing. You’re constantly hearing about ‘marketing strategies’ and ‘sustaining growth’, but to be frank, it’s all sounding a bit daunting and like something you’re not sure about.

Sounding familiar? Read on...

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Suppliers – don’t let them bully your business

So you’ve got a nasty sales person breathing down your neck, trying to convince you that their product is the next best thing and your whole world will fall apart if you don’t sign up with them right away.

You started off feeling strong and like you had some resolve, you might even have had a modicum of self-respect. But as the sales person persists, the doubt sets in, you’re no longer so sure of yourself and you’re getting this creeping sensation that you might, just might, be losing your mind.

Here’s why you’re not.

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