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At Clever Business Websites we always aim to build you a great looking small business website and one that will perform well in the search engines too.
But as time goes on you may need a few other tools to market your business effectively and really make the most of your small business website. Flyers, postcards and email campaigns can help you get the message out there about your business, while SEO, adwords campaigns and backlinks, can make all the difference to your website’s position in the major search engines, like Google.
The trick is to choose the packages that sit best within your marketing strategy and budget i.e. how many leads you need to meet turnover targets, how much you you’ve got to spend, and whether you need brand building too (there you go, nothing fancy...).
We’d also advise having a chat with us first to discuss the best options for your business and how you can get the most from your spend. Remember you can always achieve something, no matter how small your budget. That’s a promise.
Please note that all prices are exclusive of VAT Logo design - Costs start at £300If you need a logo to start building your brand, or even a bit of a redesign to give your brand a fresh start, we can help. We’ll create a logo from scratch, offering a whole range of options when it comes to colours, fonts and styles.
• Logo design from your brief
Please note that text-based logo design (a design without images, for example, just your company name) is included at no extra charge in our £40 a month package. Design and print of 5000 A5 flyers - £200 one-off feeNow you’ve got your website it’s time to start promoting your business and what better way than with flyers?
Of course your flyers must be professional in both design and style, which is why we take care of every detail for you, right down to the last full stop. We’ll design, write and print your flyers, based on the design and content of your website. And we’ll print them front and back to give you even more bang for your marketing buck.
• Double-sided for twice the marketing power of a single-sided flyer Business card design – prices start at £65 for 50Business cards are an essential marketing tool for any business owner/ manager, but they need to be done well to give the right impression about your business.
We offer a whole range of weights and finishes to help you make the very best first impression and we’ll even print them with rounded corners too – a subtle but effective way to stand out from your competition.
Design and print of 5000 postcards - £200 one-off feePostcards act as a great complement to business cards, and can be a really effective tool for promoting your business when you’re out and about – for example at networking meetings or exhibitions.
Why not add something quirky, like a QR code that links through to a promotion on your website? Or you could provide an area for their details and your mailing address, so people can post them back to you. Just ask us if you’d like some ideas.
• Double-sided
Content writing - prices are provided once we've scoped your requirements
Content writing can be tricky at the best of times. Not only do you need to find something to write about, but then you need to put aside the time to write it. SEO services - £150 per monthSEO or search engine optimisation is simply the process by which you get your website ranked well on Google for relevant search terms. And while it’s simple in concept, it can take a lot of hard work and determination to get it right – especially if you operate in a competitive market.
At Clever Business Websites we offer a full ongoing SEO service that’s designed to get your website ranking well in the natural search results (as opposed the ‘paid for’ listings). It’s cheaper than Pay Per Click, because you don’t have to pay every time someone comes to your website. Plus it helps you to get all the right words and phrases into your site, so it ranks well in the long term.
Our SEO services include:
• Keyword research to identify the right keywords for your target audience
Once we’ve identified the right keywords for your website we always recommend setting aside some time to create new web content, whether that’s a blog, a series of whitepapers or a steady feed of press releases. If you simply don’t have enough time, or you suffer from writers block, then why not get us to help you instead? Ask us if you’d like a quote. Google Adwords campaign management - £200 set-up with £125 monthly maintenance feeWhile we always recommend working on natural listings to save money in the long-term, sometimes you need a quick fix solution to drive traffic to your small business website in the here and now.
Google Adwords campaigns can provide just that solution, but they do need to be well managed to attract the right visitors i.e. those who will turn into quality leads for your business.
At Clever Business Websites not only will we research the right keywords for your Adwords campaigns, but we’ll also set up and manage your campaigns, so they continue to drive the right traffic to your website. And where appropriate we’ll also include what we term ‘geo-targeting’, to generate leads from your local area.
• We’ll take care of it all, from researching keywords to managing campaigns
Google Places - £50 one-off feeWhen it comes to local searches, there's nothing like Google Places for boosting your rankings. Nowadays Google prioritises Google Places listings over all other natural listings, so it's essential to set up Google Places if you're a local business. By local, we mean a business that mainly provides products or services for a local audience e.g. a hairdresser, plumber, or pub. Of course other businesses can benefit from Google Places listings too, even if the majority of your business comes from further afield. For example, if you're a photographer you might work all over the UK, but could still pick up a lot of local business from search terms likes 'photographer Glasgow'.
If you're not sure if a Google Places listing is relevant to your business then just ask us. We'll always give you an honest answer that's right for your business. Dynamic jobs board - helping you advertise positions within your business - £125 one-off feeHotelier, recruitment agent or large retailer – jobs board are the ideal solution for any company that needs fast and easy recruitment management.
• Clear list and search features
See how Liga did it... Links campaign for improved search engine rankings - £25 per month plus link costsAs well as keyword-rich content, good SEO management works best when it incorporates backlinks.
Backlinks are simply links from relevant websites that help to boost your web rankings. But backlinks must be carefully selected and managed to offer the most value to your business. Too many links and/or links from irrelevant websites can be damaging to your web ranking.
Using our knowledge of backlinks, we will build you a strong, carefully thought through links campaign to gradually improve your site rankings. We do this by only selecting backlinks from relevant websites and using link keywords that tie in with your SEO strategy.
If you’d like us to explain the science in a bit more depth then just give us a buzz!
• Keyword research to select the right keywords for your links campaign Email campaign managementEmail campaigns are one of the most effective ways of staying in touch with your customers, and getting your name in front of prospective buyers.
Not only are they less expensive than mailing campaigns, but they’re also a vital tool for increasing site traffic. If you choose to create landing pages for specific campaigns they can help you to regularly boost your site content - another great little SEO trick.
Email campaigns do need a lot of care and attention to strike the right tone and encourage people to read your content. And it takes both time and experience to get it exactly right. Just think about the number of times you’ve ignored an email because it didn’t look right, it said the wrong things or it quite simply failed to grab your attention.
Well at Clever Business Websites we bring together all the crucial ingredients of an email campaign to ensure both high open rates (that’s the number of times your email is opened) and high click-through rates (that’s how often people click through to your website from your email campaign). Plus we’ll include lots of ‘calls to action’ i.e. telephone numbers and links to contact forms.
Professional? Engaging? Begging to be read? That’s your email campaign from Clever Business Websites.
Our services include:
Copywriting • E-mail re-write from your content - £50
Email template design • New corporate 'image based' template - £95
Data management • Inclusion lists
Data set-up - £75 Social media campaign management – prices start at £125 per monthSocial media is one of the fastest growing tools available to marketers today. But it’s also a boggy and confusing place that can be horribly time-consuming without tangible targets and careful time management. With the advent of Google + and a whole host of new networks, it can be hard to know where to begin...
At Clever Business Websites we understand the trials and tribulations of managing successful social media campaigns, as well as the importance of choosing the right networks for your business. So we work hard on our customers’ behalf to ensure focused, targeted social media activity – building valuable networks and executing creative, tightly managed campaigns where required.
Social profile set-ups for Facebook and Twitter are included in your web package, with an additional £75 for Google + and £125 for LinkedIn. Other packages are outlined below.
• Facebook and Twitter accounts covered and managed
Medium Package - £200 per month • Standard package, plus events and invitation management as required, and photo galleries. Tie-ins with other social networks (YouTube, MySpace etc).
Advanced package - £275 per month • Medium package, plus sub-group set-up and management for specific products, ranges, promotions etc. |
