With social media allowing anyone, anywhere to market their services, products or even themselves, digital marketing has never been such an integral part of our society and culture. Without even realising it, we have all become digital marketers in our own ways.
The internet has affected our social behaviour in ways that we can now never get away from. We have the platform to tell the world our political views, share personal news about our lives, tell others about companies that have treated us poorly, show off our holiday snaps. The list goes on and on. The way that we now think about our everyday lives has evolved in such a way that we cannot revert back.
With a basic knowledge and understanding in the area of digital outreach, we can use this as a springboard for learning and can embrace common digital marketing skills in our everyday jobs. Digital marketing is everywhere and it’s time that these widely regarded digital skills were embraced.
Last year, we picked up on the fact that there was a profound shortage in specialist digital marketers, and looked into ways in which this could be countered, by developing digital marketing skills in the wider company. This is still something that should be embraced, and actually the majority of people would probably be rather surprised with the amount of digital marketing skills they may have been picked up without even realising it, just by being involved in online purchases, reviewing products, experiencing customer service, good or bad and by promoting themselves through social media platforms.
In a business environment, if you usually have different departments on board with your marketing activities, you are more likely to accomplish your marketing objectives as a result. For example, if you are rolling out a huge awareness campaign, making sure that your support and sales teams are aware of this can assist you as they bring their specialist knowledge and experience into the fold, leading to a greater chance of success.