Many businesses, especially in the earlier days of email created free email accounts from providers such as hotmail, yahoo and aol. Creating a professional business email account should be one of the first things you do when setting up your business. You may not be keen on spending additional money on an email address when you can get one quite easily for free, but you need to think of it in terms of brand awareness and reputation, which of course in the grand scheme of things is very much worth paying a small monthly fee to acquire.
Creating a business email addresses reinforces your credibility as a business. It becomes part of your overall company branding. If you are sending emails out from the same domain it can help to instill trust in your company. It conveys the message that you are professional, established and take your branding seriously. Using your first name followed by @businessname means that consistency can be upheld across all client communication, helping to reinforce your brand and image.
If your business name is in your email address, you are getting your name out there every time that you send an email out. Email is one of the primary ways that we communicate with each other, especially in business, so it is important to get it right, and avoid having an email address that looks unprofessional.
Easy to Find
Sometimes people may have been in contact with you but haven’t necessarily got your contact details. If you have a simple email address that includes your company name, often it is memorable, or easy to take a punt at what it might be in order to get in touch with you.
It is also worth saying that a professional looking footer at the end of your email is also a good way to assert your brand. It can be altered slightly to fit in with any events you may be involved in or awards you may have been nominated for.
Forwarding your current email
If you currently use an email that is not a business email address and would like to look into a business email setup, you may be concerned that people who know you by your current email address will no longer be able to contact you. Fear not! This can be auto-forwarded onto your new address so any old contacts who use your previous email address can still contact you.