Lack Of SEO Knowledge Within Small Businesses

Lack of SEO knowledge in small businesses

With increasingly crowded markets, and many businesses vying for the same customers, keeping up to date with changes in the digital world is  a must. Having a professional business website to communicate your products and services is vital, but it doesn’t stop there.

Most people have heard the phrase “Search Engine Optimisation” or “SEO” these days but many don’t understand what this actually means or entails. Even those that do understand,  may only be scratching the surface. With that in mind, we thought it would be useful to unravel SEO and explain its importance to your website, ensuring that you are visible above your competitors online.

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Why everyone needs to be a Digital Marketer

digital marketing

With social media allowing anyone, anywhere to market their services, products or even themselves, digital marketing has never been such an integral part of our society and culture. Without even realising it, we have all become digital marketers in our own ways.

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Why Mobile Users Should be Your Priority

mobile responsive

Developing a website takes all kinds of work, from creating great content, to structuring your website in the most effective way and building a strong marketing strategy to promote your website. For all of the many tasks that go into creating a website, one thing remains the same – the main objective. The main objective for any business will be to generate more business leads and all of the work that you do will be focused on that goal.

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Finding the Best Digital Marketing Agency

marketing agency

With so many companies out there all offering to provide digital marketing services, it can sometimes be a daunting but vital task to decide who to work with.

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Finding the right font for your website

typography

When designing your website, it is not only the structure, navigation, content and images that will play a part in the presentation of your business website, but the font that you choose can really impact upon the success of your website design. Fonts can portray a certain feeling and emotion, giving the user a certain impression, and this should be taken into account with your web design. Most importantly, your content needs to be legible. 

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