Warning Signs Your Business Website is Outdated

warning signs

Having a website is an important part of business life these days, but is often not the first thing on your busy mind as you try to run your business day-to-day with other necessary tasks. At Clever Business Websites, this is exactly where we can step in to assist. We have seen on many occasions, business websites that are outdated and need a refreshed and up-to-date new look. Many times when this happens, the owner of the business is very aware that the website is outdated, but has struggled to find the time to do anything about it.

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Too Many Cooks Spoil the Website

Too Many Cooks Spoil the website

It is an exciting and sometimes somewhat daunting position to be in for all involved at the starting of any project. The process should be a straightforward one, from website brief, to mock ups, to demo, to finished website. However, often the case can be more drawn out than what you had imagined. Part of the deceleration of the project is often that there are too many people involved. The more people that are involved, the more opinions are in the pot and before long, the website design brief is out of the window, with new features, designs and pages added that were not there in the initial brief. This can lead to frustration on both parts. There are a few things that can be done to avoid such situations.

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Ecommerce Redesign Mistakes

ecommerce redesign mistakes

Ecommerce websites remain a huge part of the internet. We love to shop, and we love to shop online, the ease of a few short clicks away from a purchase.  With around 70% of internet purchases taking place on a smartphone, 30% on tablets it is important to factor in mobile optimisation and ease of use across all platforms. Many ecommerce websites are redesigning their websites, but in doing so are forgetting to consider the overall user experience.

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Is Your Free Email Account Damaging Your Business?

Is your free email account damaging your business

Many businesses, especially in the earlier days of email created free email accounts from providers such as hotmail, yahoo and aol. Creating a professional business email account should be one of the first things you do when setting up your business. You may not be keen on spending additional money on an email address when you can get one quite easily for free, but you need to think of it in terms of brand awareness and reputation, which of course in the grand scheme of things is very much worth paying a small monthly fee to acquire. 

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Top Tips for choosing the right Domain for your Business Website

Choosing your business domain

When creating your new website, an important part of the process is choosing the right domain name. Your brand name and website need to stand hand in hand to create a cohesion of your business.  But how can you reach an effective domain name for your website, making sure not to affect the impact of your SEO?

Let's have a look at a bit of information about domains, what works best and how to incorporate your domain into achieving good search rank.

Up until 2012, Exact-match domains (EMDs) were really popular. You could choose a domain for your business, with words that you wanted to rank for, i.e.cheap phone deals becomes cheapphonedeals.co.uk and achieve top ranking. Google changed this rule in 2012, so this no longer works, meaning that more intricate and clever SEO and work behind the scenes needs to take place in order to achieve that same ranking.

Here are some top tips to consider when choosing your website domain…

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